ICF Accredited Coach

Jesse Cohen

CEO of Frictionless Coaching

Jesse’s approach to coaching is grounded in authenticity and lived experience. He firmly believes in never asking others to do something he hasn’t done himself. To Jesse, coaching isn’t about chasing happiness or pushing away life’s challenges; it’s about embracing the present moment fully—good or bad—and finding clarity within it. Influenced by the “One Taste” philosophy, Jesse encourages clients to “walk the path” with courage, using every experience as an opportunity for growth.

Jesse serves as a mirror for his clients, helping them gain the clarity and insight needed to achieve their own “escape velocity”—the breakthrough moments that push them over life’s hurdles. His coaching style is deeply rooted in honesty, curiosity, and intuition, challenging clients to examine their internal “operating systems” and uncover the truths that drive them. Unlike coaches bound by corporate constraints, Jesse operates from his own entrepreneurial and exploratory journey, staying true to himself while empowering others to do the same.

Jesse works most effectively with clients who are truly ready for change, bringing a certain level of self-awareness and a desire to think on a deeper, philosophical level. Whether helping clients navigate personal transformation, make bold decisions, or align their lives with their values, Jesse fosters an open, exploratory space where meaningful growth happens. For those ready to face the challenges of change head-on, Jesse offers guidance, insight, and unwavering support to help them uncover their most authentic selves.

What is Frictionless Coaching?

  • Frictionlessness

    Friction is my word for every flavor of internal suffering. Whether it be negative self-talk, giving away your power, making decisions not aligned with your true self, controlling behaviors or anything else, it acts like friction in physics...heat and discomfort will abound and energy is burned. There is a very specific feeling of not being true to yourself or attending to your needs that embodies these points of friction inside. To be frictionless is to flow through all of the internal suffering because nothing will stick. You will learn to release and let go of the friction because you actually understand yourself and address it in the moment. Even though this is an idealized state never to be fully realized, it is a bearing and direction to steer the ship.

  • Insight

    Insight is the catalyst for growth. Change will only happen when an "ah ha" moment is squeezed from new and unexplored information or experiences. True insight is self generated or self authenticated information (in the case of using someone else's insight) that acts as a spotlight, illuminating a part of your being or process unseen before. Once this insight is brought to light one cannot unsee what they have seen. Insight can be gained from exploring your inner landscape or from going right out and trying something new and extracting the insight from the experience. Let’s see what works for you!

  • Traits required for change

    Don’t worry if you are missing some, but here is a list of critical features for change, and the good part is they are all in you whether you know it or not. The quest for truth requires courage, to see shortcomings, accept the past, have difficult conversations and to even stay present through it all. There is also the courage to be honest with yourself, even when its is ugly and dark. The trait of curiosity is critical as well. One has to turn over many stones before we find gold…the appreciation of finding anything even if it is not the “right thing” allows for you to explore without losing motivation. The ability to give yourself grace is valuable for all the mistakes you are going to make when we practice what we have learned. Lastly is the ability to sit with discomfort, how do you sit non-reactively to the sh*t sandwich on your plate….lets figure it out!

  • Benefits of Insight

    Some of the benefits include: moving through life with grace and ease and the deepening of your character. You will have the ability to make clearer decision and use your energy wisely. You can live life not lost in thought allowing you to be more present. You can see others for who they really are because now you can create some distance from yourself. You can now gain clarity in what you want and need from yourself and others as well. And guess what… now you can sit comfortably in who you are and where you stand, with nothing to prove to anyone.